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Unleashed

The combination of a growing pet population and an increasingly young, tech-literate demographic of pet owners is seeing an explosion of new and different ways to feed and care for their pets. Purina and TNW have teamed up to launch Unleashed, an accelerator lab program to support start-up innovation in the pet care industry.

Up to 5 start-ups per cohort will have the opportunity to benefit from Purina’s deep petcare expertise, R&D and commercial networks.
Startups will get support from a carefully selected multidisciplinary team to help you to prove your concept within 6 months, in the market.
Upon successful validation, startups may be chosen for additional business collaborations, where there will be funding to help you to prove your business.

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