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  • Amsterdam , The Netherlands

  • b2c

  • Founded in 1864

  • heineken.com

We are a proud global brewer committed to bringing enjoyment to consumers around the world.

Innovation managers at Heineken

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Prospective startup partners

  • b2b, b2c and platform

  • mvp, market fit and scaling

  • learn, joint venture, customer, pilot and distribution


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Startups are at the forefront of innovation and are the ones bold enough to define what our future shall look like. Heineken wants to collaborate and be part of this positive force, to help shape the future and fasten the transition thereof.

By working and collaborating with young, energetic and passionate startups we are convinced we can further develop our ways of working and thinking and ultimately bring more enjoyment to our consumers around the world.

The Omnichannel Experience Challenge

Like most consumer goods companies, Heineken has limited visibility and influence at the point of sale as it does not own retail stores. We would like to increase footfall into outlets that serve our brands and increase consumer preference for our brand at the point of sale. To that end, we seek to collaborate with tech startups on delivering our consumers an enhanced omnichannel experience.