HEINEKEN is a proud, independent global brewer committed to surprise and excite consumers with its brands and products everywhere. From a single brewery in Amsterdam 150 years ago, the company has grown into the world’s most international brewer, being present in over 70 countries, operating more than 165 breweries and employing around 75,000 people.
At the end of 2013 HEINEKEN launched THE SUB, a home draught system, offering consumers the best possible draught beer experience at their homes. With a strongly growing consumer base across multiple geographies and connectivity becoming ever more important to offer consumers a seamless user experience, HEINEKEN’s Innovators Brewhouse is challenging developers and start-ups to come up with a creative concept for the SUB. The intention is to then partner up and add the concept to all SUBs.
To offer consumers an enhanced home draft experience, The-SUB team is looking for creative ideas and solutions for a connectivity kit (add-on) to give consumers more information about their appliance. The challenge is to come up with a concept that:
1. Can easily be attached to the current SUB appliance by the consumers themselves
2. Offers consumers a meaningful and relevant functionality
3. Can measure and transmit information
More challenges like these can be found at: www.innovatorsbrewhouse.com
The winning team will have high chances of entering into a pilot contract with Heineken!
The best applications will be chosen to pitch their solution at the Heineken headquarters in Amsterdam, December 6th 2017. A panel of experts will be there to analyze your solution and hopefully, you'll be selected to enter into a pilot contract with Heineken and test your solution on the SUB.
Anyone with a creative and innovative solution to make the SUB connected can apply. We expect you to present your proposed solution December 6th in Amsterdam. MVP's and POC's are highly encouraged.
Get ready for that global partnership!!
Sorry, we no longer accept applications!