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Adweek

MLB and New Era Are Hyping Team Rivalries to Get Fans Psyched for Opening Day

CNET

MLB adds wrist trackers to its starting lineup

Sports Fitness
Silicon Beat , VentureBeat

Facebook in talks with MLB to live stream games, report says

Adweek

Under Armour Will Become MLB's Exclusive Uniform Provider

Sports Fitness
TechCrunch

The Amazon Echo gains MLB Gameday Audio just in time for the World Series

VentureBeat

Newzoo: Esports has caught up with MLB and NHL with a key segment — male millenials

Sports Advertising
CNET

MLB players love their Louisville Sluggers

Sports Materials
PhoneArena

MLB At Bat brings baseball highlights to your iPhone lock screen

Mobile devices Productivity
VentureBeat

Philadelphia 76ers is first among NBA, NFL, and MLB franchises to own an esports team

GeekWire

Seattle Mariners suspend catcher for rest of season over tweets mocking Black Lives Matter, protests

Wired

WIRED Pilot Program: Pitch

Adweek

MLB and AwesomenessTV Are Teaming Up for a Scripted Rom-Com Series

VentureBeat

Sony lays off staff in London and San Diego — MLB: The Show team is unaffected

CNET

Nintendo sells its stake in Seattle Mariners MLB team for $661 million

Strategy Announcements
ReadWrite

Will MLB players' union play ball with wearables?

Sports Privacy Fitness
CNN Tech

Can Twitter become the next ESPN?

VentureBeat

Yahoo Sports now shows you how to stream live baseball games

Sports Strategy
WSJD

Disney Makes Bet on Baseball Streaming

Video streaming
$1,000,000,000 Private equity
@mgsiegler via Re/code , TechCrunch , GeekWire , +4

Disney is investing $1 billion in streaming tech and will launch a streaming sports network — but it won’t include ESPN

Video streaming
Techvibes

Twitter to Livestream Hockey, Baseball Games – But Not in Canada