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Observer Innovation

The Nike-Amazon Partnership Shows Us How Amazon Is the New Walmart

Retail Technology
VentureBeat

NBA's Sacramento Kings and Nike launch augmented reality app

Sports
Adweek

See Nike's Irreverent Ad Congratulating Roger Federer on His 8th Wimbledon Title

Sports
Quartz

Nike is using its innovative knit sneaker technology, Flyknit, to make a better sports bra

Robotics Fitness Materials
Adweek

'Just Do It' Is Easier Said Than Done in Nike's Fun New Ad Campaign

Adweek

This Classic Nike Ad from 1999 Had a Splendid Take on Unconventional Beauty

Øresund Startup News

Tonsser in collaboration with Nike

Funding Sports
GeekWire

Nike confirms plan to sell products on Amazon, starting with ‘limited’ pilot

Retail
Business Insider , CNN Tech

Nike is finally going to start selling on Amazon for one simple reason

Retail Fitness
WSJD

How Nike Capitulated to Amazon After Years of Resistance

Mashable

Nike tries out AR for limited-edition sneakers on its SNKRS app

Fitness
Adweek

How Nike Made 'Unlimited Stadium,' the World's Coolest Running Track

@ruhanirabin via The Verge , CNN Tech , Business Insider

Amazon will start selling Nike shoes directly for the first time

Retail
Quartz , ZDNet

Nike is cutting 2% of its global workforce and reorganizing its manufacturing

Fitness Technology
Adweek

See Nike's Great Kevin Durant Ad That Ran Right After the Warriors Won It All

Sports
Adweek

Nike's New Bandages for Kids Double as Comic Strips About Athletes Who Fall but Get Up

Family
Adweek

Copywriting Doesn't Get Any Better Than in This Haunting Nike Print Ad From 1990

TechCrunch

Nike-backed Grabit has quietly raised $25 million for robots that handle what others can’t grasp

Robotics Materials Funding
Wareable , PhoneArena

Nike's new Apple Watch bands are perfect for the color-coordinated runner

Smart watches Fitness
The Verge , GSMArena.com

Nike’s new Apple Watch bands match their sneaker counterparts

Fitness Lifestyle