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And finally: Nike's smart sports shoe plans

Fitness
Adweek

Nike Just Released a Gorgeous, Powerful Campaign Dedicated to Equality

TechCrunch

A Nike HyperAdapt teardown might hint at what’s to come for the self-lacing shoes

Fitness
Adweek

How the Brilliantly High-Concept Nike Commercial 'Tag' Changed Sports Advertising Forever

Business Insider

This teardown reveals all of the futuristic tech inside Nike's $720 self-lacing sneakers

Fitness
Wired

Nike's Iconic Gas Slipper, the Air, Gets a Minimal Reboot

Driving Materials
TechCrunch

Ford hires Apple, Nike and Burberry alum to lead global branding efforts

Advertising
Adweek

Does Nike's New Ad With Nick Kyrgios Make Light of Mental Illness?

Adweek

Ad of the Day: Nike Women Got FKA Twigs to Creative Direct This Mesmerizing New Ad

Adweek

Kyrie Irving and Questlove Play an Unstoppable Duet for Nike

GeekWire

Look out Nike and Lululemon: Amazon eyes push into ‘active apparel’

Adweek

Kevin Hart Goes Way Off the Grid in W+K's Odd, Amusing Ads for the Apple Watch Nike+

Business Insider

Nike's new $720 shoe is all about the tech — and it marks a big shift for the brand

Fitness
e27

Idea vs. execution: What Nike can teach us about taking the extra steps to get ahead

Business Insider

Nike made a $720 pair of futuristic sneakers that can lace themselves up — here's what they're like to wear

Wired UK

How Nike's Breaking2 plans to smash through the two-hour marathon barrier

Adweek

How Nike and Apple Set the Bar for Anthemic Advertising With These Two Spots in the '90s

WSJD

Nike HyperAdapt 1.0 Self-Lacing Sneaker: A Highly Skeptical Road Test

Fitness
WSJD

With $720 Self-Tying Sneaker, Nike Loosens Ties to Retailers

TechCrunch , Mashable

For Nike, the HyperAdapt self-tying shoes are the first step toward something larger

Fitness