Today’s trade promotions (e.g. weekly circulars and coupons) don’t break even. According to Nielsen, up to 2/3 of budgets are wasted on price promotions that offer the wrong discounts to the wrong customers.
SO1 is building the most advanced promotion AI to enable retailers to deliver high impact 1:1 promotions. SO1 understands consumer behavior and individualizes, optimizes and automates offers - aligned with the retailer's goals and communication channels.
Food retail (grocery), drugstores, specialty retail (pet food, perfume store, OTC) = high frequency of visits (ca. 1 per month)