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A/B testing and analytics of App Store & Google Play screenshots, icons, etc.

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via Smashing Magazine

What A/B Testing Taught Us About App Store Optimization

VentureBeat

How Angry Birds publisher Rovio maximizes organic installs via A/B testing

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via SplitMetrics

Angry Birds 2 as a case study for ASO and A/B testing

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via sensortower

Case Study: How A/B Testing Can Improve Your App's Conversion Rates - Sensor Tower App Marketing Blog

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via bambooapps

IS A/B TESTING A GOOD IDEA FOR A BRANDED iPAD APP?. BAMBOOAPPS Blog.

ArcticStartup

Estonian Splitmetrics A/B tests apps in real life, not in your head

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via App Store Launch .me

ASLS7 Max Kamenkov & Eugene Nevgen : App Launch Hacks For Your App Icon, Screenshots, Descriptions & Going Viral