Trax

The consumer goods industry’s leading real-time image recognition retail solution. Brands use us to manage retail execution and unlock revenue opportunities.

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Type

B2b

Founded

2010

Raised

$362.5M

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Also headquartered in Singapore

Companies in the same industry

Alexa global traffic share

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Overview

Funding 6

People

Add info

Latest funding Show all

$100,000,000

Venture capital (Series D) - 2019

HOPU Investments

$125,000,000

Venture capital (Series E) - 2018

DC Thomson Ventures Boyu Capital

Team Size

200+

Employees

I work here

Location

Singapore , Singapore

Headquarters

Explore Singapore

Singapore startup Trax said to be in early discussions for US listing

SG retail-tech unicorn Trax acquires European AI tech firm Qopius

SG’s Trax acquires Europe’s AI image recognition firm Planorama

Trax scores $100 mln Series D

$100,000,000 Venture capital (Series D)

Warburg Pincus-backed Trax closes $100m Series D round led by HOPU

Singapore's Trax buys US-based shopping rewards app Shopkick

Regis-TR partners EquiLend and Trax on SFTR reporting

$125,000,000 Venture capital (Series E)

, , , +2

Trax raises $125 million to bring computer vision insights to retailers' shelves

Retail Funding Intelligent machines

GoldenSource integrates Trax reporting services

Gresham partners with Trax for MiFID II reconciliation service

EquiLend and Trax come together to tackle SFTR reporting

$64,000,000 Venture capital (Series D)

, , , +2

Singapore computer vision company Trax raises $64m in Warburg Pincus-led round

Funding

Trax and Bats connect for MiFID II equities trade reporting

Stock markets

$18,500,000 Venture capital (Series D)

, , , +1

TechNation: Trax raises $18.5 million, just six months after $40 million round

Trax and Droit partner on EMIR eligibility and derivatives reporting service

Trax launches MiFID reference data service

Cloud

$40,000,000 Venture capital (Series C)

, , , +2

In-store analytics startup Trax from Israel nabs $40 million

Funding Apps & Services

This Singapore startup has grown globally with its image recognition tech

Apps & Services

Trax & Wax is a vinyl subscription service for those craving that fresh, underground dance sound

Music streaming

$15,000,000 Venture capital (Series B)

Index

By TNW

Trax

Trax

Overview

Funding 6

People

Singapore startup Trax said to be in early discussions for US listing

SG retail-tech unicorn Trax acquires European AI tech firm Qopius

SG’s Trax acquires Europe’s AI image recognition firm Planorama

Trax scores $100 mln Series D

Warburg Pincus-backed Trax closes $100m Series D round led by HOPU

Singapore's Trax buys US-based shopping rewards app Shopkick

Regis-TR partners EquiLend and Trax on SFTR reporting

Trax raises $125 million to bring computer vision insights to retailers' shelves

GoldenSource integrates Trax reporting services

Gresham partners with Trax for MiFID II reconciliation service

EquiLend and Trax come together to tackle SFTR reporting

Singapore computer vision company Trax raises $64m in Warburg Pincus-led round

Trax and Bats connect for MiFID II equities trade reporting

TechNation: Trax raises $18.5 million, just six months after $40 million round

Trax and Droit partner on EMIR eligibility and derivatives reporting service

Trax launches MiFID reference data service

In-store analytics startup Trax from Israel nabs $40 million

This Singapore startup has grown globally with its image recognition tech

Trax & Wax is a vinyl subscription service for those craving that fresh, underground dance sound

Singapore’s Trax Image Recognition raises US$15M funding