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Upworthy

Upworthy

Upworthy

Things that matter. Pass 'em on.

Elsewhere

Alexa global traffic share

Twitter followers

Latest funding
Venture capital (Series A)
$8,000,000
Venture capital
$4,000,000
NEA
Employees

Team size

20+
Locations
HQ
Wired

Upworthy's Quest to Engineer Optimism for an Anxious Age

Adweek

Why Upworthy Was the Perfect Match for Facebook's Inspirational Branded Content

Advertising Publishing
Nieman Lab

A year into its new original content strategy, Upworthy is focusing on do-good videos instead of clickbait

Publishing
Business Insider

Upworthy, the site that made clickbait popular, is going to use its viral data to make original stories

Business Insider

Upworthy co-founder Peter Koechley apologizes for the clickbait 'monster' his site unleashed on the internet