ALEX+ is the wearable that fixes years of poor posture habits in 21 days. Track your progress. Get posture tips. Learn stress-relieving exercises.
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Product overview

the problem

The problem that we want to solve is office worker’s health problem which is deeply related with daily life posture habit. More than 80% of American office workers, about 84 million people suffer from Forward Head Posture (FHP) or Text Neck.

the solution

LEX is wearable posture coach and posture tracker. It's the first wearable to accurately measure the angle of user’s neck and the position of their head, so they can put an end to neck pain.

target group

Our main target customer is 30s and 40s office workers who use laptops or smartphones for a long time. Most of them have experienced neck pain.

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