Over 100 million selfies are taken every day. 20% of these are fashion/outfit related by people wanting advice from friends or social connections - either on shopping decisions or choosing the right outfit.
The power to connect individuals with their peers, followers and tastemakers instantly in a well designed, easy-to-use app, provides a perfect stage for social approval – with limited opportunities for trolling.
MirrorMirror is primarily aimed at young style savvy mobile users but has broad market and demographic possibilities. It allows people to live and share whatever they choose – with no topic limitations.