Ingredio @MassChallengeCH informs consumers on ingredient hazards in food & cosmetics our site…
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Product overview

the problem

Consumers are increasingly worried about chemical ingredients in food & cosmetics, because many have been linked to cancer. But ingredient labels are difficult to be understood even by a scientist.

the solution

Ingredio is a mobile app that works worldwide and provide the solution for decoding the complex product label. Users photograph cosmetics & food ingredients, and they learn in seconds about whether ingredients are potentially harmful for humans.

target group

Out market is Health & Wellness, and our target group are new mothers, organic product buyers, vegans, vegetarians, healthy lifestylists, fitness app users.

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