Data ownership and the way companies interact with users' data.
The user is in full control of their own data, and can sell insights on their data to receive a personalized web-experience while remaining anonymous. Websites can request anonymized interests information from the Jibia API to give perfect recommendations
For users: millennials. In this phase, we will focus on Dutch and English speaking users in the Netherlands. For businesses: all websites, but the focus is lain upon ecommerce webshops.