There is humongous quantity of unstructured data around us in silos. Uncovering interesting patterns/ long-tail insights from this data is manual, time consuming and costly. Data mining and processing cannot be mastered by a layman quickly.
Users don’t require a data science or computer engineering degree in order to use Radar. We do put emphasis on deriving long tail insights and not just generating complex looking graphs and visualizations.
Strategic decision makers to find narrative behind their data and stay ahead of the competition, Sales professionals/Commercial directors to prepare for their client meetings. Marketing and PR departments for risk and reputation monitoring