Popit

Most patients do not take their pills as they should. The problem is huge, leading to billions of needless costs and longer healing times, but also higher risks for patient. E.g. occasional forgetting of birth control pill -> 30x higher risk of pregnancy!

Popit Sense is a smart pill reminder/tracker that is attached onto the pill sheet. By using patented technology, it detects whenever a pill has been extracted. Popit App keeps track of pills and provides intelligent alarms, patient motivation & insights.

Eventually everyone using pills. First phase: the +100M birth control pill users globally. Second phase: anti-hypertensive, cholesterol, type 2 diabetes and depression pills. Customers may also include Big Pharma for pill usage data access.