Too much choice is a big problem - shopping for consumer electronics and appliances has become stressful and time consuming. People have to spend hours researching products and often still buy the wrong thing - basing their decision on price alone.
PiiiCK shortcuts the buying journey making it significantly easier for shoppers to confidently choose with relevant personal recommendations. We translate manufacturers' features into a quick set of relevant, consistent and easy to understand questions.
Initially we are targeting online shoppers. For them PiiiCK is a consistent mobile friendly shopping experience. Ultimately we will be a data company - our consumer insights will be valuable to brands and retailers.