People don't own cars, holiday homes or music anymore. Why do we keep on spending thousands on technology? Ownership is not the right to use a product, it's the right to exclude others to use it. That's not the way people want to interact today.
Smart alternative to buying in the nothing-owned era. Turning physical products into financial solutions. Enabling more experiences through easy access to technology. Maximise value and minimise waste. Creative finance.
The 21st century consumer: Experience-seekers, early adopters, conscious consumers, creators, entrepreneurs, curious users, digital nomads . We build a community that define themselves by the things they do and not by the things they own.