Consumers are tired of closed loyalty programs. Stores and merchants are tired of e-commerces that bring people thanks to a discount.
In one tool the users can have hundreds of on line stores and local merchants and earn real cash. They also can buy whatever they want earning real cash. No points, no catalogues. Brands don't have to discount their prices and they only pay on CPA's basis
Consumers who want to enjoy one and unique loyalty program for anything (on line brand or local merchants)