SoulCycle

SoulCycle

SoulCycle

Spreading Soul in 140 characters or less!
Founded
2006
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Alexa global traffic share
Twitter followers
Team Size
1000+
Employees
TechCrunch

Summit raises $2.2B across two megafunds, and pulls in ex-CEO of SoulCycle as newest investor

The Verge

SoulCycle cuts staff pay by 25 percent while putting studio crew on indefinite furlough

The Verge

SoulCycle announces a $2,500 at-home bike that also streams Equinox classes

Recode

It looks like Peloton is drinking SoulCycle’s milkshake

Adweek

SoulCycle's Melanie Whelan Resigns as CEO

Fast Company

How cult brands like SoulCycle and Airbnb are actually kinda cult-like

Fast Company

After boycotts over a Trump fundraiser, SoulCycle customers dropped 13%

Recode

One Trump fundraiser was all it took to slash SoulCycle’s attendance

Quartz

Equinox and SoulCycle backlash spreads into fashion world

The Washington Post

Why SoulCycle and Equinox could be especially vulnerable to boycotts

The Washington Post

Trump: Fundraiser flap makes SoulCycle, Equinox owner Stephen Ross ‘hotter’

The Washington Post

Opinion | The Resistance comes for Equinox, SoulCycle and their billionaire owner

FutureShift

Equinox (and SoulCycle) just announced its Peloton competitor

The Washington Post

Billionaire owner of SoulCycle, Miami Dolphins endures backlash over Trump fundraiser

Fast Company

SoulCycle CEO Melanie Whelan runs on emoji pancakes and Amazon Prime

Adweek

SoulCycle Welcomes All Souls With Colorful Pride Marketing Campaign

Axios

SoulCycle cancels its IPO

Bloomberg

SoulCycle Is Betting High Fashion Will Get You Spinning

Fitness
Observer Innovation

I Did SoulCycle, and Nothing Will Ever Be the Same Again

Robotics Materials
Adweek

Prepare to Be Inspired by SoulCycle's First Major Marketing Campaign

Education Advertising