Consumers have many problems finding the information that they want about the products they are interested in. The current solutions (blogs, e-commerce and comparison websites, forums, etc.) are either too generic, biased or irrelevant.
Superble is a platform where people who share same interests can connect and discuss about the products they are interested in. Someone who has question can quickly connect to someone who used the product before and he's willing to share his opinion on it
Consumers that are passionate sports or other activities and want to find out what products are right for them in order to excel and have a full experience.