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Tapjoy

4834

Tapjoy

Rewarding Mobile

Type

B2b

Founded

2007

Raised

$70.6M

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Also headquartered in San Francisco

Companies in the same industry

Alexa global traffic share

Twitter followers

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Overview

Funding 4

Acquisitions 2

Apps 13

People

Acquired by

ironSource

14 Oct 2021

$400,000,000

Latest funding Show all

$30,000,000

Venture capital (Series D) - 2011

$21,000,000

Venture capital (Series C) - 2011

D.E. Shaw & Co. InterWest Partners North Bridge Venture Partners & Growth Equity

Location

San Francisco , United States

Headquarters

Explore San Francisco

$400,000,000

Ironsource will buy mobile ad and app monetization firm Tapjoy for $400M

Tapjoy: U.S. mobile gaming parents are are an engaged target for advertisers

Tapjoy: U.S. mobile gaming parents are an engaged target for advertisers

Tapjoy: 86% of Gen Z plays mobile games and many play on consoles/PCs too

FTC: Tapjoy’s deception settlement has implications for Apple and Google

FTC settles with mobile ad company Tapjoy over deceptive practices

Tapjoy: App users who engage with rewarded ads are 4.5 times more likely to spend

Advertising Apps Earnings

Tapjoy's rewarded video ads grew 80% in the past year

Earnings Advertising

Tapjoy says rewarded ads improve mobile app loyalty by 4X

People Advertising Apps

Tapjoy launches Offerwall Plus to help mobile developers monetize better

Software development

Tapjoy and IronSource to offer monetization services to mobile game and app devs

Apps & Services Advertising Software development

Tapjoy aggregates top ad mediation players to create a complete mobile monetization suite

Advertising Cloud

Tapjoy’s newest feature makes setting digital currency sales in apps and games easy

Advertising Apps

In photos: More whale than minnow -- Tapjoy's Seoul office

Local has more room to go: Tapjoy’s Charles Rim on TH, ID and VN

Asia Advertising

Tapjoy hits its billionth app install

Apps Advertising

Gree lifts ad revenue 90% in Kingdom Age by optimizing its virtual currency exchange

Advertising Earnings Gaming