There is to much choice in the $ 200 billion nutrition industry. There are thousands of products and contradictory health advice. Meanwhile companies still serve coffee and sugary snacks to employees, resulting in stress and burn out's. This has to stop.
On a B2C level we focus on subscription based nutrition personalized kits that come with virtual coaching by experts. On a B2B level with corporates who realize employee health is a number 1 priority and give them a nutrition solution for their employees.
We tailored our solution to Young Urban Professionals, who lives in a fast-paced, globalized society and are health aware. In Amsterdam e.g. this group is about 250.000 individuals. Next to individuals, we also want to cater to companies, cafes and gyms.