How can we help farmers make better decisions by implementing data-driven solutions? logo

How can we help farmers make better decisions by implementing data-driven solutions?

Initiated by Rabobank, Data4Food aims to contribute to feeding the world both safely and sustainably by 2050. Rabobank uses data and analytics to support clients whilst strengthening being a trusted bank in this sector. Achieving sustainability within the full supply chain that encompasses different countries is, however, not an easy task. Data4Food aims to leverage the power of innovation to support the Food & Agri (F&A) value chain. This is possible by working smarter through data to increase yield and reduce waste. We kick off this three year program with a search for applicable digital solutions that help tackle farmer challenges.
  •   Rabobank provides access to finance, network and knowledge

  •   Collaborate with Rabobank to realize an MVP or pilot

  •   Find more Data4Food challenges via:

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Challenge Details

Sensors, drones, satellites, and other smart farming ‘AgTech’ practices become more integrated, resulting in continuously growing amount of data generated in the F&A-sector. Nevertheless, the F&A sector does not fully exploit the true value of these data sources as datasets are often unstructured and fragmented which makes it difficult to use.


Rabobank Data4Food is looking to foster technological solutions that help turning data into relevant information for the F&A value chain and help optimize data-driven decision making. Solutions like precision farming, crop measurements, weather analytics or that harness the input of the farms operational data together with the farmers input, and many more, support insight in more efficient, sustainable and less hazardous F&A practices for a planet proof future.


Startups that offer data-driven solutions are well-positioned for a fruitful collaboration with Rabobank Data4Food. If your solution helps making better decisions using analytics via technologies like IoT, artificial intelligence or machine learning, the Data4Food program is looking for you!


‘Growing a better world together’ is the promise of Rabobank to society. As the leading global F&A-bank, Rabobank is determined to contribute to overcoming challenges and seizing opportunities generated by a rapidly increasing global population. However, to meet the growing demand for food in a world with decreasing arable land and available natural resources, global agricultural production will have to increase significantly in a sustainably manner. Rabobank offers access to finance, knowledge, networks and data & innovation, all with one goal in mind to feed the world sustainably by 2050 whilst supporting its customers achieving their business goals.


The Data4Food program is designed to construct a Global F&A data capability where multiple sources of data can be combined to develop new reusable services, products and business models. However, challenges with the magnitude of the global food world problem should be counteracted together. Therefore, Rabobank Data4Food is working together with innovative new F&A market players as well as established technological partners to bring disruptive innovation to the sector. All in all, these initiatives contribute to the F&A Organization of the United Nations (FAO) 4 pillars model of food security: increasing the availability of food, improving access to food, promoting balanced nutrition and increasing stability.


Amongst others, Data4Food works along the lines of technological trends such as: precision agriculture, satellite technology, advanced sensing technology, soil monitoring, nutrient measurement and more. It is in this context that Rabobank has gone beyond traditional banking. It is now a front-runner in the sector promoting and facilitating data-driven developments throughout the entire F&A value chain.

Practical Details

Rabobank will select the top applicants, who will be invited for a full-day event in the Netherlands on the 29th of May. The top applicants get the chance to pitch their solution and have a one-on-one conversation with key Rabobank stakeholders. Do you have a solution that helps farmers and/or the F&A value chain by getting more out of their business and want to partner up with Rabobank Data4Food to implement or further develop this solution together?

  • As a global leader in F&A, Rabobank provides access to finance, network and knowledge
  • The winner is handed the opportunity to partner up with Rabobank Data4Food in order to collaborate and realize an MVP or a pilot
  • Potential access to the extensive Rabobank-owned startup activities, including investment funds, investor network, pitch competition, accelerator and more
April 19
Open applications
May 13
Deadline applications
May 17
Announcement of selected startups
June 11
Selection Event at Rabobank HQ (NL)
June 12
Pilot Shaping Event at Rabobank HQ (NL)

Sorry, we no longer accept applications!