We have different lifestyles and DNAs. We like different flavours and our appetites are different too. However, restaurants struggle to accommodate for individualised meals. Choice is limited to set menus, one size fits all, mass produced food.
Mass-customised meals - each meal is tailored to personal needs through easy to use technology. Opportunity: Personalisation is a win-win for both the consumer & the restaurant. Increased customer satisfaction & increase in sales of up to 26%.
Anyone that eats restaurant meals, but our core target market is best described as health or wellbeing seekers.