Sports Technology

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Fast Company

What Beyoncé’s Ivy Park x Adidas launch means for the new age of celebrity brands


French advertising group Havas snaps up Indian experiential agency Shobiz


Atrium Sports acquires Synergy Sports


Atrium Sports Buys Synergy Sports

ComicBook NOW!

Adidas Reveals Pixelated Pokemon Sneakers


Forget Peloton. All you need to get pedaling is this $140 under-desk bike.

Fast Company

Adidas made sneakers and a rain jacket out of ocean plastic—and now they’re on sale

NBC News

Peloton CEO shrugs off criticism, rips 'dopey' fitness industry


How Peloton’s ad got made (a short play)


Here's why some Peloton users love that ad so many have criticized

Forbes Tech

Peloton Started A War On Twitter. Guess What? No One Ever Wins Those.

Detroit Free Press

Peloton's controversial bike ad stirred immediate reaction when I watched it

Reuters Tech News

Peloton Christmas ad tagged 'sexist' on social media

CNBC Tech , The Verge

Peloton is rolling out new apps for Apple Watch and Amazon Fire TV, plus cheaper pricing


Peloton's holiday ad made some onlookers cringe, but experts say it won't hurt the brand

Fast Company

Maybe it’s time to consider that Peloton is trolling us all with its advertising

Fast Company

The best gifts for fitness buffs, according to Peloton employees


Adidas is learning it’s not easy to make 100% recyclable sneakers

The Verge , The Robot Report

Adidas to end robotic shoe production in Germany and the US

Fast Company

Exclusive: The second generation of Adidas’s Loop shoe is here