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Product overview

the problem

95% of our decisions are made with the subconscious mind. But current usability & analytics are still on conscious/functional level.

the solution

Brainpeek is a neuro usability platform for testing the customer experience of websites, apps or videos. Combining brain-data (EEG) and eye-tracking to pinpoint optimisation elements.

target group

Brainpeek is for organisations that want fast, high-qualitative insight in the real customer experience. As part of an agile & datadriven optimization process.

Employees

Team size

10+
Locations
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Next generation usability research @ Emerce conversion 2017

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via Nederlands MediaNieuws

[Cross Media Innovatie 2017] Daan Bolder over Braingineers en Brainpeek

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Waarom bewust onderzoek niet goed werkt

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via Marketing online

Dit zijn de 3 genomineerden voor de MarTech Startup Award 2016

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via Marketingfacts

Daan Bolder (Braingineers): “Wij maken onbewuste emoties inzichtelijk”

€350,000 Angel
Emerce

Informals investeren in Braingineers

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Neuro usability onderzoek

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Kijken in het brein: de volgende stap in klantinzicht? [podcast]