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REI

REI

REI

A member-owned co-op since 1938, we love to play outside! We inspire, educate & outfit for outdoor adventure & stewardship.

Elsewhere

Alexa global traffic share

Twitter followers

Employees

Unknown size

Locations
HQ
GeekWire

REI shuts down popular Snow Report app to focus on other outdoor information sources

Silicon Beat

REI's #OptOutside is part of a bigger retail strategy

Adweek , GeekWire

How REI Is Expanding Its Blockbuster #OptOutside Campaign for 2016

Adweek

REI's #OptOutside, The Swedish Number Each Win a Pair of Grand Clios

GeekWire

Working Geek: How REI CIO Julie Averill balances work, home and the outdoors

People
GeekWire

REI plans to relocate HQ from Kent to Bellevue's Spring District

City life
GeekWire

Outdoor retailer REI reports 23% increase in digital sales, record membership growth

Earnings Retail
GeekWire

REI and startup goTenna team up so you can #optoutside and still get a cell signal

Funding
$7,500,000 Venture capital (Series A)
TechCrunch , VentureBeat , FinSMEs

GoTenna, the startup that lets you text without cell signal, raises $7.5M and launches with REI

Messaging Funding
GeekWire

GeekWire Calendar Picks: Datapalooza, Startup Grind, REI's #OptOutside, and more

Startup events
GeekWire

New REI app designed to take visitors deeper into national parks

GeekWire

REI's move to close Black Friday pays off in a 26 percent hike in online traffic

Retail Earnings
GeekWire

Reddit AMA with REI CEO spirals out of control with questions over membership tactics

Retail Communities Employment
GeekWire

REI closing stores on Black Friday to get people outside: Online site will remain open, but orders not processed until Saturday

GeekWire

Tech Moves: Former Microsoft exec steps down from Tinder as founder Sean Rad returns as CEO; REI names CIO; and more

Strategy