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A member-owned co-op since 1938, we love to play outside! We inspire, educate & outfit for outdoor adventure & stewardship.
Also headquartered in Seattle
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by Datalicious ©2017
A daughter company of TNW.
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REI shuts down popular Snow Report app to focus on other outdoor information sources
REI's #OptOutside is part of a bigger retail strategy
How REI Is Expanding Its Blockbuster #OptOutside Campaign for 2016
REI's #OptOutside, The Swedish Number Each Win a Pair of Grand Clios
Working Geek: How REI CIO Julie Averill balances work, home and the outdoors
REI plans to relocate HQ from Kent to Bellevue's Spring District
Outdoor retailer REI reports 23% increase in digital sales, record membership growth
REI and startup goTenna team up so you can #optoutside and still get a cell signal
Venture capital (Series A)
GoTenna, the startup that lets you text without cell signal, raises $7.5M and launches with REI
GeekWire Calendar Picks: Datapalooza, Startup Grind, REI's #OptOutside, and more
New REI app designed to take visitors deeper into national parks
REI's move to close Black Friday pays off in a 26 percent hike in online traffic
Reddit AMA with REI CEO spirals out of control with questions over membership tactics
REI closing stores on Black Friday to get people outside: Online site will remain open, but orders not processed until Saturday
Tech Moves: Former Microsoft exec steps down from Tinder as founder Sean Rad returns as CEO; REI names CIO; and more