Ideally

Ideally aggregates 1,000's of brands and retailers into a singular shopping experience (solves fragmentation), provides transparency in pricing (vs. unclear pricing and various promos), and automatically purchases when there's a sale (vs. awareness gap).

Ideally is the personalized shopping app with a superpower: tracking prices and automatically buying for you when retailers and brands have sales.

Ideally serves more than just price-sensitive deal-hunters (though that is a core group) by providing a powerful shopping tool that unlocks the possibilities of a platform (discovery, selection, curation, community).