speaRoad

Road safety is a very important topic and it is not always easy to emphasize it and value it at institutional levels. Many people assert that they often use the bike with a persistent sense of uneasiness and insecurity specially during the turning action.

PED is an active light emitter providing 360° visibility and it's battery-free, so also highly sustainable.

Thanks to the market research and the sector analyses carried out and considering the product characteristics, we have selected four potential targets as end customers: urban cyclists, cycle tourists, bike-sharing systems and other city cycling services.